Conrtol Points on the Internet

Google has declared its mission 'to organize the World's information'. How is this relate its movement into 'commerce brokering'? Google's attempt to capture commerce as an internet control point is, however, a common business model strategy. The strategy is to own a critical nexus of the internet complex through which internetting behavior must pass. Google earth is a similar control point. Perhaps there are a set of control points which users rely upon to use the net. Commerce, 3-D backplanes, media exchanges, social backplanes, and other nexuses will become the control structure of the internet as it moves beyond Web 1.5 into a true 3-D internet that moves from centralized control points to value-based control points.